Marketing Fundamentals To 10X Your Business and Income

 Marketing Fundamentals To 10X Your Revenue

Do you want to grow your business and income to 10X? Right marketing approach can help you.Read this article to know what is the right approach to marketing. 

The Fundamentals Of Marketing

Marketing is about sending the right message of your products and services to the right people at the right time.Final Goal of marketing is to increase sales and revenue. 

Before creating a product and service, understand the needs of your customer well.So that when you will launch your product it will sell itself.Your product and service should be a quality one.Otherwise you will lose trust.

To support this here is  a famous quote of marketing hero “Peter Drucker” 

“The aim of marketing is to know and understand the customers so well that the product and service fits him and sells itself.The aim of marketing is to make selling superfluous. ”

A great quality product converts your customers into a brand ambassador and they will start suggesting your product and service to other people also.And word of mouth is the best channel of marketing.

A quality product and service create trust among people and also strengthen your brand value. 

Digital marketing vs Traditional marketing

In digital marketing(i.e. Facebook ads,google ads,SEM,websites,apps,etc.) you can control so many things.For example whom to show your ads.You can target your ads according to your audience’s age,gender,demographics and interests.There are also some advance tracking options.You can get direct response from your customers also.

In traditional marketing(i.e. TV,radio,newspaper,magazine,etc.).

You have no such options of targeting like digital marketing.Here also you can target to some extent.For example - you can place your ads of toys in cartoon channels on TV.Here you are targeting children who are interested in toys.

Also  some areas haven’t been penetrated by digital channels where there is penetration of traditional channels are present.So both channels are important in their respective areas.

CATT Marketing Funnel

The full form of CATT is “Content Attention Trust and Transaction”.In this digital era this formula  is very important to make people buy your product and service.This is a step by step formula.First you create content which attract people’s attention which then build trust with them which finally leads to transaction.

Let’s understand about this in some detail step by step-

 

• Wealth = nCATT 

• [n] Niche - First of all find a niche of your interest.This will help you to sustain for long term.And the best way to beat competition is to stay in a niche for a long time.

• [C] Content - Create useful content in your niche i.e.blog posts,videos,lead magnet,live webinars,etc.

• [A] Attention - Drive attention (traffic) to your content using SEO,social media,paid ads and referrals.

• [T] Trust - When people will read your content and they will find that you are providing value to them.They will build trust with you.You can also associate yourself with well known people in your niche to build trust. 

• [T] Transaction - Now you have built trust with them.Now you can offer them something and can convert them into your customer.

Integrated Digital Marketing

Integrated digital marketing means that you use different channels to market your product and service simultaneously.

Instead of using a single channel at a time you can use different channels to increase your sales.For example you can use social media,email marketing,paid advertising,SEO and content marketing to bring them in your funnel to sell them your product and service.

Personal Branding: MassTrust Blueprint

What do you mean by a brand? What is a personal brand?

Brand is a company (providing quality product) which has people’s trust because they have known that company for a long time.

Personal brand is the same like that.When people know a person for a long time that he or she is a person of value.They trust that person.

But he or she should be known for something.For example Digital Deepak is known for digital marketing.

People buy from you  when they trust you.And they will trust you when they will know you.A personal brand can’t be invested and can’t be sold but it can give rise to many brands from his/her influence.

How to build a personal brand?

To build a personal brand you need to learn a skill.After learning a particular skill you need to work around your skill so that people will know you for that work. 

Let’s understand the process of building personal brand step by step- 

 

• Learn - Learn a new skill through concepts,facts and procedures.Understand the concepts.Remember the facts and practice the procedures.

• Work - Put your skill to work.Go from practice to implementation.Implementing it in the real world will give you better understanding (work= job/freelancing/own products).

 

• Blog - Write about what you have learnt and experienced through your work.When you write ,you understand it better ,but you will also start building your personal brand.

• Consult - Now that you have a personal brand through a blog ,have work experience and have learnt the fundamentals,start consulting other businesses instead of working for them.

• Mentor - Mentor others who want to become like you.Mentoring will help you scale your understanding to a whole new level.

 

• Startup - Start your own product and service business with the understanding that you have developed about the market,the problem and your own skills.

Besides the knowledge of marketing fundamentals you should have good communication skills for successful marketing.And good communication skills doesn’t mean speaking English fluently.Good communication skills mean putting your message in front of people clearly so that they can understand the same which you want to tell them.Understand global economics is also important for good marketing.

If this article has helped you,do leave a comment about this article and you can also share it to your social media handle.